# Hanzo Brand Guidelines. — Hanzo AI

> A comprehensive guide for creating consistent, elegant, and minimal interfaces across our platform and products.

Design System

# Hanzo BrandGuidelines.

How to build interfaces that look like the rest of Hanzo across our platform and products.

[Download Assets](#assets)[Press Kit](https://hanzo.ai/press)

## Design Principles

Our core principles guide every design decision we make.

### Minimal & Focused

Reduce visual noise and focus on essential elements. Each design decision should have purpose and enhance the user experience.

### Elegant & Refined

Use subtle gradients, appropriate spacing, and thoughtful typography to create elegant and sophisticated interfaces.

### Consistent & Cohesive

Maintain consistency in design patterns, spacing, and visual hierarchy to create a unified experience across all touchpoints.

## Color Palette

Our colors are carefully selected to create a bold, modern aesthetic.

### Brand Colors

Hanzo Black

#0A0A0B

Hanzo White

#FFFFFF

### Gray Scale

Gray 900

#171717

Gray 800

#262626

Gray 700

#404040

Gray 600

#525252

Gray 500

#737373

Gray 400

#A3A3A3

### Gradients

Brand Glow

Radial

White Fade

Linear

Gray Fade

Linear

## Typography

Clean, readable typography is essential to our design language.

Heading 1

Large page titles, hero sections

Heading 2

Section titles, major divisions

Heading 3

Subsection headings, feature headings

Heading 4

Card titles, minor section headings

Body Large

Featured paragraphs, pull quotes

Body

Primary body text

Caption

Supporting text, metadata, labels

## Components

Reusable UI components that maintain consistency across our products.

### Buttons

Primary Button

Secondary Button

Ghost Button

Link Button

### Cards

### Card Title

This is a standard card component with hover states and consistent styling.

Learn More

### Badges

Brand Badge

Default Badge

Success Badge

## Download Assets

Get our brand assets for your projects and presentations.

[### Press Kit Logos and brand assets (ZIP)](https://hanzo.ai/press/hanzo-press-kit.zip)

## Need brand assistance?

Our team can help with custom assets, co-branding requests, and other brand-related inquiries.

[Contact Us](https://hanzo.ai/contact)[brand@hanzo.ai](mailto:brand@hanzo.ai)