# MKT 102: Agentic Marketing & Autonomous Campaigns (HAME) — Hanzo AI

> Engineer programmatic growth machines. Generate multi-channel copy, studio images, voiceovers, and videos with locked brand voice, direct CMS hooks, and closed-loop CRO reinforcement. Earn your HAME credential with 25% compute credit rebate and isolated Hanzo Visor sandboxes.

[Models](https://hanzo.ai/models)/MKT 102: Agentic Marketing & Autonomous Campaigns

Course MKT 102 · Units: 3.0 · Credential: HAME

# Agentic Marketing & Autonomous Campaigns

Engineer programmatic growth machines. Generate multi-channel copy, studio images, voiceovers, and videos with locked brand voice, direct CMS hooks, and closed-loop CRO reinforcement.

[Enroll in MKT 102 — $149 USD (+$38 Credit Rebate)](https://hanzo.ai/pay/cart?plan=course-mkt-102&returnUrl=https%3A%2F%2Fhanzo.ai%2Funiversity%2Fagentic-marketing)[Preview Enrolled Student Portal →](https://hanzo.ai/university/portal)

Academic specificationsMKT 102 · 3.0 UNITS

Duration3 Weeks · Self-Paced

LEVELIntermediate

CredentialHAME

Credential formatW3C Verifiable Credential

Lead Faculty & Academic Direction

Elena RostovaGrowth Systems Lead, Hanzo Commercial Labs

PrerequisitesFamiliarity with digital marketing concepts, APIs, and basic scripting

Tuition & compute rebateOpen enrollment

Total tuition$149USD

+$38 CREDITS (25% REBATE)

Guaranteed compute allocation deposited immediately on enrollment. Subsidizes Zen 6 inference and Hanzo Visor sandbox runtimes.

[Enroll in MKT 102 — $149 USD →](https://hanzo.ai/pay/cart?plan=course-mkt-102&returnUrl=https%3A%2F%2Fhanzo.ai%2Funiversity%2Fagentic-marketing)Have a coupon code or fellowship grant? Enter it during checkout.

Automatic 25% Compute Credit Rebate

25% of tuition (rounded up) is immediately deposited into your Hanzo Cloud compute balance on day one. Fully subsidizes your Hanzo Visor sandbox container leases and model inference throughout the course.

Already purchased?[Enter Enrolled Student Portal →](https://hanzo.ai/university/portal)

Competency Framework

## What you master in MKT 102

Engineered for software practitioners building resilient autonomous production systems.

POST /v1/content/generate CMS pipelines

Multi-modal asset generation (Zen 3, Wan 2.2)

Event-driven campaign automation with /v1/auto

Closed-loop A/B testing & LinUCB CRO optimization

Comprehensive Syllabus

## Curriculum & Laboratory Breakdown

Every module combines systems architecture lectures with hands-on containerized lab defense.

MKT 102.1Brand Consistency & Deterministic Multimodal Pipelines

Week 1

Lock brand voice, tone guidelines, and visual assets into deterministic programmatic generation pipelines.Key Topics & Lectures:

Brand voice vector embeddings and system prompt constraint engineering

Image and visual asset generation with consistent seeds, palettes, and typography

Voiceover synthesis and audio mastering via /v1/audio/speech

Assigned Readings:

Hanzo Documentation: Multimodal Content Synthesis and Brand Voice Guardrails

Lab 1: Generate 10 verified multi-channel marketing variants that pass automated brand voice checks.

MKT 102.2Event-Driven Workflow Orchestration with /v1/auto

Week 2

Connect customer behavior events, webhook triggers, and autonomous agent workers.Key Topics & Lectures:

Webhook payload ingestion and schema mapping

Stateful customer journey graphs with conditional branching

Rate limiting, email deliverability, and compliance auditing

Assigned Readings:

Enterprise Automation: Event-Driven Lifecycle Messaging at Scale

Lab 2: Wire an event-driven automation flow that responds to user onboarding milestones.

MKT 102.3Closed-Loop Conversion Rate Optimization (CRO)

Week 3

Build bandit-driven landing page optimization loops that iterate copy and layouts dynamically.Key Topics & Lectures:

Multi-armed bandit testing vs traditional static A/B tests

Real-time conversion feedback ingestion via /v1/analytics

Capstone evaluation and HAME certification issuance

Assigned Readings:

Scott: Multi-Armed Bandits for Digital Experimentation

Capstone Project: Deploy an autonomous landing page optimizer that increases conversion by > 15%.

Final Examination

## Capstone Defense & Credential Issuance

Deploy an automated multi-channel campaign engine with real-time conversion reinforcement. Upon automated grading verification, your HAME W3C Verifiable Credential is cryptographically signed and issued to your Hanzo DID.

[Enroll in MKT 102 — $149](https://hanzo.ai/pay/cart?plan=course-mkt-102&returnUrl=https%3A%2F%2Fhanzo.ai%2Funiversity%2Fagentic-marketing)[Preview Student Portal](https://hanzo.ai/university/portal)

Hanzo University Tracks

## Explore the Complete Curriculum

Six specialized engineering credentials designed for the frontier of autonomous intelligence.

ENG 100HACE

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$199 USD[View Course →](https://hanzo.ai/university/agentic-coding)

RL 101HARLE

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$249 USD[View Course →](https://hanzo.ai/university/reinforcement-learning)

SYS 103HCAISE

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