2015 · Crowdfunding and preorders
KANOA
KANOA designed a truly wireless earphone for music and sport. Hanzo built its site and store, ran the preorder campaign, and made it one of the most successful crowdfunded projects of its time.
$7M+
raised in preorders
45,000
customers
150,000
users acquired
$1.50
cost per user before launch
How it went
01
Prelaunch · July 1 to August 30, 2015
Hanzo and Verus began the prelaunch with $39K of ad spend across Facebook and Google. It reached 4M+ early tech adopters and acquired 60,000+ users at an average cost of $1.50.
02
Preorders · from August 30, 2015
Daily ad spend grew 66 times from launch as the campaign scaled to 25M+ people. Hanzo's programmatic advertising acquired 45,000 customers at an average of $30 each, on a $149 product, and brought in over $1M a month in preorders: $7M+ raised.
03
What Hanzo ran
Website design, paid advertising, email campaigns, campaign management and product photography, on Hanzo's analytics, commerce and advertising platform. Public relations came from LMGPR and product design from Surfaceink.
From the campaign
